A retail audit firm had a client that needed to find out what was causing short-term fluctuations in sales within individual retail channels.
Using its smartphone-based technology, Gigwalk provided the audit firm with a platform to help them improve their audits:
| Example of Audit Finding | Cause of Sales Fluctuation | |
| Pricing | Signage was inconsistent. Failure to execute on trade/pricing terms. | Shoppers were confused Impact of price promotions was lost. |
| Placement | Inconsistent store placement. Stores failed to stock shelves. | Product was difficult to find. |
| Promotion | Failure to consistently execute displays, cases, and end-caps. | Reduced shopper awareness of product, benefits, price, promotions, etc. |
| Execution | Excessive damage/expired product. | Lost sales from damage. |
Photos revealed that the product was blocked by other store displays
As a result of Gigwalk's mobile work platform, the firm could deploy audits quickly while ensuring quality:
Want to see how Gigwalk's mobile work platform can deliver in-store data when you need it? Sign up for more information, or sign up for a free trial
A major CPG Brand
Canned goods
Discover cause of sales fluctuations across multiple channels
Deploy Gigwalk’s smart- phone-enabled mobile workforce to conduct audits in thousands of stores across and pro- vide real-time information
Ready to see how Gigwalk’s national workforce can deliver in-store audits where and when you need them? Get started today at: http://gigwalk.com/c/postAGig
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